Bruce Willis is launching his own line of male fragrance. His cologne is simply called ‘Bruce Willis’ and is part of a collection of male toiletries that include hair and body wash, deodorant, and aftershave balm.

The scent is said to have hints of grapefruit, pepper, and vetiver.

The popular actor from Die Hard has made this fragrance line possible by teaming up with LR Health and Beauty Systems.

“I personally feel that the new Bruce Willis fragrance is the manliest scent in the world,” said a spokesman for the company.

“The development of my new fragrance together with the very committed and passionate LR team was really a lot of fun,” Willis said in a statement.

“The products stand for individuality, uniqueness and sustainability. That’s what convinced me, and what unites me with LR.”

The 55-year-old actor has previously revealed that he wants to start working on his own “little kingdom,” and launching his fragrance must be one of the steps he’s taking to start building.

Source: Showbiz Spy