Goodbye, Lorraine Collett Petersen

You know that “Sun-Maid raisin girl” that you’re so familiar about? Well you can take your last look at her because Sun-Maid is changing the... More Below... Posted by on Dec 4th, 2009 and filed under Featured.

image source: npr.org

image source: npr.org

You know that “Sun-Maid raisin girl” that you’re so familiar about? Well you can take your last look at her because Sun-Maid is changing the face of their icon.

Yep, “Sun-Maid girl” just had a makeover. In what some people call a “Barbie Doll in Amish attire,” the new icon is a modern-looking busty woman with the looks of a model.

So bid goodbye to Lorraine Collett Petersen, the original “Sun-Maid girl.” According to the company’s website, the original “Sun-Maid girl”was discovered drying her black hair curls in the sunny backyard of her parents’ home in Fresno, California.” Petersen was asked to model and pose for a watercolor painting wearing a sunbonnet and holding a basket of grapes.

Ever since, the company has tried to make some new changes with their iconic image to keep up with the times but they’ve always kept to their original Petersen pose–which depicts a time when “life was much simpler, more rural, a lot less hectic.”

And if you think the change is only the company’s concern well think again, as it has actually sparked political and sexist issues, with conservative magazine The Weekly Standard saying that the new “Sun-Maid girl” looked “as if Julia Roberts decided to don a red bonnet and start picking grapes,” and feminist website Jezebel.com commenting that the new girl looks as if she’s had implants.

How about you? What do you say about the change?

(via Yahoo finance)

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