On Tuesday, Google outlined a strategy for seizing a bigger share of online display advertising that has long been a key stronghold for rival Yahoo!

The home pages of its globally-popular video-sharing website YouTube have become hot venues for display ads, Google said.

Google has been masterful at pumping revenue out of “pay-per-click” link advertising paired with results of Internet searches.

By weaving in advertising targeted to the interests of viewers, the unrelenting boom in video, television, and film being delivered online offers opportunity to make cash.

Ad-targeting technology from DoubleClick, which Google bought in 2007 for 3.1 billion dollars, is at the core of its online display advertising strategy, the company’s executives said.

During a webcast outlining the company’s approach to the market, Google vice president of product management Neal Mohan said, “We want to simplify how display advertising is bought and sold. Our aim is to democratize the display advertising ecosystem to allow more businesses to participate.”

(article and photo source: AFP)