Haiti relief pushed by digital fundraising

Done solely through text messages, a 48-hour-old fundraising campaign to help Haiti earthquake victims was already stunning Red Cross officials on Thursday when it hit... More Below... Posted by on Jan 15th, 2010 and filed under News.

Done solely through text messages, a 48-hour-old fundraising campaign to help Haiti earthquake victims was already stunning Red Cross officials on Thursday when it hit $3 million. The tally had more than doubled by Friday morning.

According to a Twitter message from the White House that was reposted on the Red Cross account, the campaign, made viral on networking sites like Twitter and Facebook, had raised $8 million by Friday.

The campaign leads a spate of online efforts that have allowed people to help victims of the devastating quake.

A spokesperson said that the Red Cross campaign’s tally would be double the $4 million that was donated to all charities by mobile texts in all of 2009.

The mobile giving campaign hit the $7 million mark about 11 p.m. Thursday, Abi Weaver, spokesperson for the Red Cross, confirmed.

Wendy Harman, social media manager for the Red Cross, said Thursday, “It’s shattered any record that we’ve seen with mobile giving before.”

(article and photo source: CNN)

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