Activision not keen on joining Kinect, Move bandwagon

Activision has said that it’s in no rush to announce dedicated Move and Kinect games-or new IP for that matter. Chief operating officer Thomas Tippl... More Below... Posted by on Jun 18th, 2010 and filed under Games.

Activision has said that it’s in no rush to announce dedicated Move and Kinect games-or new IP for that matter.

Chief operating officer Thomas Tippl said, “Down the road, as we see an install base emerging on these new innovations and user interfaces from Sony and Xbox, we will have certain games for which they will be suitable and open up new ways to innovate and enhance the user experience.”

He added, “We don’t just want to introduce it everywhere whether it’s going to get the player a better experience [or not].”

The company will continue to innovate with existing franchises rather than heavily investing in risky new IP, Tippl also said.

The Activision CEO said, “[Franchise fatigue] is something that I have not bought into. I think it’s an excuse for lack of innovation. If you have a great franchise and you stop innovating, then yes, you will lose your fan base.”

(article source: CVG, photo source: Gamasutra)

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