Jollibee owns Burger King

Ever tasted a Whopper Champ? Instead of a flame grilled quater pound beef patty, you get one-third pound meet inside a sesame seed bun with lettuce, tomato,... More Below... Posted by on Oct 1st, 2011 and filed under Featured, Food, Lifestyle.

Ever tasted a Whopper Champ? Instead of a flame grilled quater pound beef patty, you get one-third pound meet inside a sesame seed bun with lettuce, tomato, pickles, onion, ketchup and the underated mustard sauce. Now I’m hungry. I don’t know if that’s possible, but Jollibee, a Philippine-based fast-food restaurant chain, just signed a beefy 65.5 million pesos deal with Burger King Titans Inc.

“Jollibee’s acquisition of a majority stake in the BK Titan’s Inc., will enable to have it in the premium price segment of the hamburger category of Philippine fast food market,” Jollibee said (so the bee talks?). Burger King’s sandwiches are priced 30% higher.

Among  Jollibee Foods Corporation popular food chains are Chowking, Greenwich, Red Ribbon and Manong Pepe’s. The addition of  Burger King will prove to be very profitable with yearly revenue of 800 million pesos. 

In 2010, BK reported it had more than 12,200 outlets in 73 countries. The manner in which the company licenses its franchisees varies depending on the region with some regional franchises known as master franchises, responsible for selling franchise sub-licenses on the company’s behalf. BK’s relationship with it franchises has not always been harmonious.

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