Toy Story 3 is first promoted trend on Twitter

On Thursday, Twitter Thursday kicked off a test of a new revenue source. Twitter unveiled its first promoted trending topic Thursday morning in another move... More Below... Posted by on Jun 18th, 2010 and filed under Computer, Movies.

On Thursday, Twitter Thursday kicked off a test of a new revenue source.

Twitter unveiled its first promoted trending topic Thursday morning in another move to make the phenomenally popular microblogging site a profitable business. On the right side of a user’s Twitter page, Twitter lists its top 10 topics or trends—basically a list of what users are tweeting about most. As of Thursday, an 11th trend was added with a yellow banner beside it saying “Promoted.”

The first promoted topic was Toy Story 3, Disney-Pixar’s new animated movie, which hits theaters this weekend. Click on the promoted trend, and you’re taken to the latest tweets about the movie, with a promoted tweet from the advertiser appearing at the top of the search results page.

On its Web site, the company noted, “Promoted Trends are a new advertising concept we began testing this week; they are an extension of our Promoted Tweets platform. With Promoted Trends, users will see time-, context-, and event-sensitive trends promoted by our advertising partners. These Promoted Trends initially appear at the bottom of the Trending Topics list on Twitter and are clearly marked ‘Promoted.’ As conversations about the topic increase, Promoted Trends may move up the list.”

(article source: Computerworld, image source: BBC News)

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