Wendy’s new french fries

Wendy’s will launch their “renewed” french fries on November 11. It’ll be Russett potatoes, with the skin still on and a sprinkling of sea salt... More Below... Posted by on Nov 10th, 2010 and filed under Food, Lifestyle, News.

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Wendy’s will launch their “renewed” french fries on November 11. It’ll be Russett potatoes, with the skin still on and a sprinkling of sea salt on top. Sea salt is increasingly used in fine dining. The move to remake their fries is to attract old and new fans of their hamburger chain to taste and eat “real” ingredients.

“We want every ingredient to be a simple ingredient, to be one you can pronounce and one your grandmother would recognize in her pantry,” said Chief Marketing Officer Ken Calwell.

The first step in the strategy was a new line of salads, in which they introduced Apple Pecan Chicken last summer. Then a remake of their fries. Its sliced a bit thinner than the old ones, and eventually gotten crispier because of the slimmer size. It gets cooked in a different blend of vegetable oils then more salt is added. A medium size fry goes from 350 milligrams to 500 milligrams, and calories add 10 to 420. The selling price will not change, ranging from 99 cents to about $2.

This is the first major overhaul of the 41-year-old company’s fries.