24.4 million Americans watched World Cup final on TV

World Cup television viewership rose 41 percent and the rating was up 31 percent over four years ago for English-language telecasts in the United States,... More Below... Posted by on Jul 13th, 2010 and filed under World Cup 2010.

World Cup television viewership rose 41 percent and the rating was up 31 percent over four years ago for English-language telecasts in the United States, with Spain’s 1-0 extra-time victory over the Netherlands in the final setting a record for a men’s soccer game.

According to fast national ratings, the match in Johannesburg, South Africa last Sunday—which gave Spain its first World Cup title—was seen by 15.545 million viewers on television network ABC. The previous men’s high was 14.863 million viewers for the United States’ 2-1 overtime loss to Ghana in the second round on June 26.

According to Nielsen Media Research, an additional 8.821 million viewers watched Spanish-language coverage Sunday on Univision TV channel, bringing the total of US viewers of the final to nearly 24.4 million.

Compared with averages of a 1.6 rating and 2.316 million viewers four years ago, ABC, ESPN, and ESPN2 averaged a 2.1 rating and 3.261 million viewers for this year’s 64 World Cup matches.

(Thanks to The Seattle Times and Wikipedia)